Packaging Design

A new printing technique, which allows creating randomized double-sided labels, had just been developed by a company called Lithobru and my task was to make this technique shine. First, we chose the bottle. The Long Island bottle creates a magnifying effect once filled with a clear liquid, gin in this case.

As the new printing technique can create individualized labels, we decided to create a big poster, from which we would take random pieces to use on the adhesive side of the label. This meant that the poster had to be visually exciting with a minimal amount of white space.

Gin is mainly used as a base for cocktails, and some varieties contain up to thirty different ingredients. This is how we came up with the theme mixed,  as we found it to be the best representation of the spirit.
Each bottle had to be unique yet follow the same visual identity. I decided to make a colorful collage with a mix of etchings, graphical shapes, typography, esoteric symbols, bird illustrations, and drawings of herbs used in the production of gin. I sneaked my name into the design, hidden as Morse code, as well as a reference to the 2003 movie classic “the Room”.

The other side of the label would be the same for all the bottles, showing a short description and an illustration. The name Janus refers to the two-faced Roman god.

The design won an honorary 4th place at the 2017 VS-Pack Convention contest in Cognac France.